What is Digital Marketing?Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to "traditional marketing" such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Why Digital Marketing?Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.Benefits of Digital MarketingDigital marketing is cost-effective.Digital marketing is measurable.Digital marketing allows you to target ideal customers.Digital marketing allows you to reach people at the start of the buying journey.Digital marketing enables you to make changes as you go.Digital marketing improves your conversion rate. Types of Digital MarketingSearch Engine Optimization (SEO)Content MarketingSocial Media MarketingPay Per Click (PPC)Affiliate MarketingNative AdvertisingMarketing AutomationEmail MarketingOnline PRInbound MarketingSponsored ContentSearch Engine Marketing (SEM)Instant Messaging MarketingMarket ResearchWebsite BuildingGoogle AnalyticsChatGPTBrandingSales PsychologyCopywritingGoogle AdsYouTube AdsFacebook AdsFacebook MarketingInstagram MarketingYouTube MarketingLinkedIn MarketingQuora MarketingTwitter MarketingMobile Marketing