Welcome to the fundamentals to digital marketing!The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services - increasing the opportunities you have for business exposure and customer engagement. It's a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing. We'll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer. Understanding the buyer journey The AIDA model Personalising your marketing Paid advertising essentials Creating an advertising budget Growing your business with social media Selecting the right marketing channels Effective email marketing By the end of this course, you'll be creating multiple journeys to develop audience interest, interaction and engagement with confidence. You will be using the AIDA framework to build quality content, using paid advertising effectively and have an enhanced understanding of the right marketing channels to achieve your marketing end goals.This course is aimed at both introductory and experienced marketers, covering the core fundamentals to every digital marketing campaign. This course is part of a business series, with the following courses also available to develop your marketing in business skillset: Implementing an agile approach to project managementHow to communicate your vision & valuesMastering the art of selling Mastering assertive communication