The internet has brought in a new revolution in the world that has affected the way we do business, companies across the globe have change their method of dealing with their customers, virtually almost every serious company is on the internet now doing business because financially it cause less to do business on the internet than the traditional method of promoting a company products and services. The new way of promoting business is the digital marketing, which has gain root in the entire world. Now people have own business that amount to millions of dollars without having offices, you can be in your own apartment and do business across the globe.There are a lot of digital marketing strategies such as search engine optimization, pay - per - click etc all this strategies have being used by industry professionals and have gain remarkable results for their companies, but still a lot of business owners do not believe the potency of the internet, which have a lot of competitive advantage in this 21st century. This course is skillfully create to show case the gains in internet marketing as well as digital marketing that have created more jobs and have positively affected families and nations.The are so many strategies to enable one create digital marketing campaign, by understanding and setting credible and achievable goals, it will help the company monitor the performance of the campaign and ensure that there is value for money. People still believe the internet is strange because they are not prepare to learn and understand the detail concept of the internet as long as business is concern. I encourage every business executive and decision maker to try and learn more about the internet business because once you do it well the sky is the limit