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針對想要了解數位行銷,卻找不到方向學習,本課程講解不同媒體平台特性,帶你從事前規劃思考、受眾發想、素材規劃方向、預算規劃,到廣告優化讓你了解有正確的行銷規劃的思考脈絡,才能運用在自己的推廣產品上,找到方向修正成適合自己的。