Google My Business (GMB) is a free and powerful tool for businesses to manage their Google online presence. The Google My Business course teaches you how to build, verify, claim, and manage your Google My Business listing, which allows customers to find you when they search for your company or related terms. The training covers subjects such as optimising your listing, adding photographs and videos, responding to customer feedback, and evaluating insights to determine your listing's success. It also explains how to use GMB features such as Google Maps and Google Posts to boost business visibility and attract more clients. Overall, the Google My Business course is an excellent resource for any business owner looking to increase their online presence and reach out to new clients.Here are some of the reasons why Google My Business is essential:1. Creates an Internet Presence: By creating a Google My Business page, businesses can appear in Google search results, improving their online visibility.2. Improves Credibility: Google My Business allows firms to display favourable client evaluations, which increases their trustworthiness.3. Google My Business allows businesses to give critical information such as hours of operation, address, phone number, website, and more.4. Aids in Local SEO: A well-optimized Google My Business profile can assist firms in ranking better in local search results.5. Consumers can submit reviews and ask questions directly on a business's Google My Business profile, which allows for involvement and connection.