Since you have decided to learn Digital Marketing and start your career as a Digital Marketer, the main thing that you need to know is the basics of digital marketing first.Before enrolling in any training program, the course content is given a lot of importance, and so is the case with this Digital Marketing course as well.This unit is designed to provide students with a foundation in digital marketing, assess some of the known methods for developing a digital marketing strategy, and explain how they relate to integrated digital marketing for engaging audiences and the dangers that come with it. It will also differentiate between traditional and digital marketing, as well as between digital marketing platforms, segmentation tactics, and the digital marketing plan. The concept of digital marketing, the importance of digital marketing and digital marketing platforms, and digital marketing segmentation techniques are explained.Course OutcomesAfter completion of this course, you will be able toTranslate some of the key marketing and business models that will help to shape your digital marketing strategy.Review the history of digital marketing to give some perspective to your digital strategic plan.Describes online market presence, segmentation, and the 4 Ps of marketing and their implications for digital marketing.We will discuss the opportunities and risks of integrated digital marketingoutline an approach to developing a digital marketing plan.I will explain the key digital marketing activities needed for competitive success.